Get a behind the scenes look at what a short to long hair extension transformation looks like using Keratin Bonds. I live for giving clients the hair of their dreams... This one was hands-down one of my favourite transformations ever.

In this first edition of The Stylist Series, we’re so excited to introduce Samantha Krupie, the founder of Pearl Rock Hair Extensions. From closing her dream boutique due to the pandemic to winning Samantha Harrison’s Rising Star award at THE Awards 2025, Sam’s journey is one of reinvention and determination. 

Not all extensions are created equal 👀 and that’s a great thing! Whether you’re after thick, voluminous locks or a subtle transformation, there’s a perfect hair extension method for you. From discreet Keratin bonds to quick Tape-Ins, each method has its own set of benefits that cater to different hair types, lifestyles, and goals. To help you find your perfect match, we’ve just updated our SH Method Guide... no guesswork needed!

Being a business owner has been a journey of growth, failure, and valuable lessons. I’m passionate about sharing my journey so others can learn from my mistakes. Here are some hard truths and realisations I've had along the way.

In the early stages of building my business, I thought success meant having a big team and fancy upgrades, but I soon realised that true growth comes from sustainable decisions. Here's your reminder that success isn’t about size; it’s about working for you.

When it comes to caring for your hair extensions, there’s one question that often arises: Why can’t I use keratin or protein treatments on my extensions? While protein and keratin might be essential for your natural hair, they can do more harm than good for extensions. Here’s why.

We are thrilled to announce the launch of SHE Wholesale, offering luxury-quality hair extensions in 25+ lived-in shades you and your clients will absolutely adore. Whether you’re a salon owner, hair professional, or student, we invite you to join our exclusive network of SHE Trade Partners and enjoy the exciting perks designed to help your business thrive.

Starting a hair extension business can feel overwhelming, but with the right approach, it’s an incredibly rewarding and profitable venture. Whether you’re considering adding hair extensions to your existing salon services or starting fresh, there are a few key things you need to know to grow your profits and build a successful business. Here are three essential tips to help you get started on the right path

How can we become badass business owners if we don’t understand the foundations of business? Here's 7 things I wish I knew before starting my home based hair extension salon.